Tata Consultancy Services (TCS), a global leader in IT services and business solutions, has enabled a groundbreaking transformation for Croma, one of India’s leading electronics retailers. Leveraging its AI-powered TCS OmniStore™ platform, TCS has introduced 100% in-store mobile checkout across all Croma stores, marking a first of this scale in the Indian retail sector.
This innovative move allows Croma customers to complete their purchases via mobile checkout anywhere within the store, providing a seamless and efficient shopping experience that integrates both in-store and online touchpoints. The shift to a fully cloud-based model has not only reduced the checkout time for customers but has also resulted in increased sales and store footfall for Croma.
Croma, which operates over 500 stores across more than 160 cities, partnered with TCS to expand its technology-driven business model, a relationship that has spanned over a decade. Since 2019, this collaboration has focused on enhancing the customer journey, making it more unified and satisfying, thereby strengthening Croma’s competitive edge in the retail market.
Shibashish Roy, Deputy CEO of Croma, highlighted the importance of crafting a seamless omnichannel journey to meet the evolving demands of today’s shoppers. He emphasized that TCS OmniStore™ has been instrumental in achieving Croma’s vision of being a leader in customer experience and satisfaction.
The transformation has brought numerous benefits, including a faster checkout process facilitated by the elimination of traditional hardware, the adoption of a lean store footprint, and the integration of over 80 payment options. The rapid deployment of this mobile checkout system, which went live across 500+ stores within two weeks, underscores the platform’s intuitive design and the minimal training required for store associates.
Krishnan Ramanujam, President of the Consumer Business Group at TCS, lauded Croma’s forward-thinking approach to its multi-channel strategy. He reaffirmed TCS’s commitment to continuing this partnership, aiming to further enhance Croma’s customer experience through cutting-edge technology and innovation.
TCS continues to collaborate with leading global retailers, using its expertise and advanced platforms like TCS OmniStore™ and TCS Optumera™ to deliver profitable, sustainable, and hyper-personalized omnichannel experiences.
