Launches #HarKadamJeetKa Campaign to Support Indian Para-Athletes
IndusInd Bank has announced its partnership with the Paralympic Committee of India (PCI) as the Official Banking Partner for the Paris 2024 Paralympic Games. This partnership shows the Bank’s strong commitment to supporting Indian para-athletes and its belief in the power of sports to bring people together and create positive change.
IndusInd Bank has been actively involved in promoting sports since 2016 through its ‘IndusInd For Sports’ initiative. The Bank and PCI are working together to improve para-sports in India by providing better facilities, resources, and creating an environment that fully supports athletes with disabilities.
As part of the Paris 2024 Paralympic Games, IndusInd Bank has launched the #HarKadamJeetKa campaign. This campaign highlights the Bank’s ongoing support for Indian para-athletes and aims to celebrate their incredible journeys. The goal is to inspire more people to support these athletes and to take pride in their achievements.
Mr. Sanjeev Anand, Head of Corporate, Commercial & Rural Banking at IndusInd Bank, said, “We are honored to partner with the Paralympic Committee of India for the Paris 2024 Paralympic Games. Our new campaign, #HarKadamJeetKa, celebrates the amazing spirit and achievements of our para-athletes. We are proud to have supported them at every step of their journey and hope this initiative will bring more recognition to para-sports in India.”
Shri Devendra Jhajharia, President of the Paralympic Committee of India and Padma Bhushan awardee, expressed his excitement about the partnership. “We are thrilled to have IndusInd Bank as our official banking partner for the Paris 2024 Paralympic Games. This partnership is about more than just financial support; it’s about a shared vision of perseverance and success. With 84 athletes in our team, the largest ever from India, we are ready to make history in Paris. IndusInd Bank’s support gives us the confidence that with every step, victory is within reach.”
The Paris 2024 Paralympic Games are expected to be a significant moment for Indian para-athletes, and with IndusInd Bank’s backing, the country is eagerly looking forward to their success.
