Muthoot Finance has been named India’s No. 1 Most Trusted Financial Services Brand for the eighth consecutive year in TRA’s Brand Trust Report 2024. This achievement highlights the company’s ongoing commitment to customer-centric services and its leadership in the financial services industry.
Muthoot Finance, India’s largest gold loan non-banking financial company (NBFC), has retained its top position as the most trusted financial services brand in the country, as per TRA’s Brand Trust Report 2024. This marks the eighth consecutive year that Muthoot Finance has earned this recognition, reflecting its steadfast dedication to customer satisfaction and service excellence.
The TRA’s Brand Trust Report is based on extensive research conducted with 2,500 consumer-influencers across 16 cities, involving over 6,000 hours of fieldwork. The study ranks the top 1,000 trusted brands in India, celebrating those that have earned significant consumer trust. Muthoot Finance’s expansive network of over 6,300 branches across India plays a crucial role in its ability to serve over 2.5 lakh customers daily, providing hassle-free gold loans and other financial services.
“Our success stems from Muthoot Finance’s founding principles of ethics, values, reliability, dependability, trustworthiness, integrity, and goodwill,” said Mr. Alexander George Muthoot, Joint Managing Director of Muthoot Finance. “We are honored to be recognized as India’s No. 1 Most Trusted Financial Services Brand for the eighth consecutive year.”
Since its inception, Muthoot Finance has served over 72 crore customers, including repeat customers, demonstrating its commitment to financial inclusion and customer empowerment. The company has expanded its services beyond gold loans to include microfinance, home loans, personal loans, business loans, vehicle loans, and insurance broking, aiming to become a comprehensive financial services conglomerate.
Muthoot Finance’s consistent recognition as the most trusted brand reinforces its leadership position in the financial services sector. This trust is crucial as the company continues to expand its offerings and reach, providing essential financial services to millions of Indians, especially in underserved areas.
While Muthoot Finance has maintained its leading position, the financial services industry remains highly competitive, with other NBFCs and banks also vying for consumer trust. The company must continue to innovate and uphold its service standards to maintain its edge.
Muthoot Finance has also been recognized as a ‘Great Place to Work’ three times in a row, further testament to its commitment to fostering a positive work environment that translates into excellent customer service.
Muthoot Finance’s continued recognition as India’s most trusted financial services brand underscores its successful strategy of prioritizing customer trust and service excellence. As the company looks to the future, it remains committed to broadening its impact across India’s financial landscape.
